Welcome to Funnel-Docs

Here are the two ingredients for the "secret sauce" to supercharge your digital marketing.

SEO and Analytics.

The Power of SEO Pages:

Why Investing Beats Paying for Traffic.

In online marketing, businesses have various options to drive website traffic. One popular method is paying for traffic through advertisements. However, investing in SEO pages can be more effective and sustainable. If you understand the power of SEO, you can see why you can attract organic traffic and improve your online visibility without paying for advertising.

Why is this? Think of an ad you saw on TV..you saw it once for 30 seconds, and unless you happen to be watching it again, you may never see it again. An SEO-optimized webpage is working for you twenty-four hours a day. It is available anytime someone is looking for your particular service or wants a widget that you make. So while the ads reached many eyes, it was only a single exposure.

SEO-optimized pages are the very foundation of your digital marketing campaign. After your site brings in predictable traffic and the Google Analytics reports tell us how much each new visitor is worth, you can consider using paid ads to bring in more. The number of new visitors times the amount those visitors bring in will allow you to establish a budget that will yield predictable revenue upon which you can build your business.

ABOUT

Funneldocs

Remember the 2008 crash? I saw many independent retailing folks who had no defense against the unexpected revenue drop from the bankers wagering their customers' money. Those people lost their businesses; they needed to prepare for a decline in top-line revenue. When their brick-and-mortar-based revenue was cut down, they needed more time to develop new income streams. Unfortunately, that time didn't exist.