Marketing has two faces. On one side, we establish a connection, and as the process moves forward, we steer the customer into doing something that will be good for them and us. If we can make the customer comfortable, the process is much smoother. Much of that depends on our ability to find out what the customer wants. Secondly, behind the scenes, we are highly metrics-driven. These metrics are crucial to our success and our ability to exceed our customers’ expectations. We can accomplish both of these ends by deploying bots.
- Communicate with Website Visitors
One of the most valuable and popular bot actions takes a considerable amount of work off your hands, and it has a ton of benefits.
When visitors come to your site, they’ll want answers about your products or services. If they can’t find those answers, they may never come back.
- Qualify your Leads
Lead management can often give you a headache. Leads sometimes require a lot of patience, and while it’s worth the result, it’s also pretty tiring.
So why not have a bot do it for you?
You can program sets of questions to find out where a customer is in the sales funnel.
This works surprisingly well, and often, your customers won’t even know they’re talking to a bot.
- Personalize the User Experience.
71% of customers prefer personalized ads. Customers love personalization across the board.
If you’re not providing that customized experience, you could be losing out to your competitors.
It’s a lot easier than it seems to use bots for personalization.
- Sell Your Products
You can create a bot to sell products entirely on its own.
The bot interacts with the customer to find the right product, and the customer can even head to the checkout right from the bot interface.
Clothing company H&M uses a chatbot to sell items on the messaging service Kik.
- Get Demographics and psychographics.
You’ve probably already realized that a bot can be a fantastic way to find out information about your customers.
The best part is that your users will never feel like they’re going through a lengthy survey or entering in a bunch of useless information.
- Increase engagement by starting a conversation
For decades, advertisers have been trying to figure out the perfect way to start a conversation with customers.
Usually, we do this through ads. We write copy that’s compelling and relevant before crossing our fingers.
This can work, but it makes you wonder: Is there a better way?
With bots, you can start a literal conversation.
